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Finalist at the 2025 Women Changing the World Awards

Honoured to Be a Finalist at the 2025 Women Changing the World Awards
Led by Ambassador Her Royal Highness The Duchess of York and Dr Tererai Trent, these awards are more than mere accolades. They are a rallying cry, celebrating individuals who create meaningful impact and inspiring others to join in. Their vision amplifies voices too often overlooked. This approach emphasises that every contribution (big or small) plays a vital role in shaping our future.

A Vision for Responsible Luxury
My mission is straightforward: I strive to produce luxurious knitwear from pure Merino wool. I also champion positive change in fashion. Wool is not merely a heritage fibre. It offers modern, high-performance qualities that align with the growing demand for responsible luxury.

Bridging Fashion and Agriculture
As both a Merino wool grower and a fashion brand, I see how natural fibres thrive in a circular economy. Regenerative agriculture, greater traceability, and consumer education remain critical to keeping wool at the forefront of fashion’s sustainable future.

Finalist in Six Categories
• People’s Choice Award – Making a Difference
• Woman in Sustainability Award
• Woman in Fashion & Textiles Award
• Woman in Agriculture & Farming Award
• Micro Business of the Year Award
• Business of the Year Award

Grateful for Ongoing Support
My heartfelt thanks go to my mentor, Tory Archbold, and to my Powerful Steps business community. I also appreciate the dedication of Seamless, the Australian Fashion Council (AFC), and The Woolmark Company. Their commitment fuels positive change in both the fashion and agricultural industries. A special note of gratitude goes to Leanne Savage for her generous nomination.

Looking Ahead
I’m excited to celebrate this recognition with other remarkable finalists this April. We will gather to honour each individual’s impact and recommit ourselves to making the world a better place.

To learn more visit: https://wcwawards.com/

Finalist at the 2025 Women Changing the World Awards

Our Promise: To inspire new generations to choose wool for life.

© 2025 Vanessa Bell
Site by Krull D+A

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© 2025 Vanessa Bell
Site by Krull D+A

Our blankets are keepsakes, hand knitted in 100% Australian Merino wool.

If you show your blanket a little care, it will love your family for generations to come. Merino wool has a naturally protective outer layer, which resists wet and dry soiling minimising odours. This means it doesn’t require frequent washing.

It’s static free and attracts less dust and lint. What’s more, Merino wool contains lanolin which is naturally antibacterial preventing colds and flu.

Caring for your blanket is easy, but there are a few things you should know. 

Do

  • Warm machine wash on a short gentle cycle (use a wash bag).
  • Use an approved wool detergent.
  • Warm rinse well; gently squeeze out excess water and dry flat in shade.
  • Wool has a memory so stretch gently back into shape and use a warm iron if needed.
  • Dry clean your blanket. 

Don't

  • Don’t use hot water cycles as it will shrink your blanket.
  • Don’t use normal washing powder as it strips the lanolin from the fibre and will ruin the finish of your blanket.
  • Don’t tumble dry as you will shrink your blanket.
  • Don’t dry in the sun as it will scorch and discolour the wool.
  • Don’t hang your blanket on the line it will stretch.
  • Don’t bleach.

Pilling

We use high quality Merino yarn to reduce pilling however you might find with age, some pilling is inevitable.  To prevent this, wash the blanket when you notice loose fibres.  If you notice pilling use a sweater comb to remove.  

Moths

To deter moths, store your blanket with Red Cedar and Huon Pine as a safe alternative to the highly toxic naphthalene moth balls.  Seal your blanket in summer months for storage.