The Financial Bloke Podcast
I recently sat down with Ben Law from AgriCoach on the AgriCoach Wealth & Wisdom Podcast and genuinely loved this conversation because it felt very real and very grounded.
We spoke about everything from my years modelling internationally and working in media, through to life now on the land at Emu Creek in Walcha, NSW and building a luxury knitwear brand from Australian Merino wool.
One thing Ben touched on that really stayed with me was this idea of value and how often, particularly in agriculture, we underestimate what we are actually sitting on.
So many farming families produce incredible products, but somewhere along the way we have been conditioned to stop at the commodity rather than think about the bigger opportunity attached to it.
For me, building a knitwear brand was never about wanting to be in fashion for the sake of fashion.
It came from living on the land and starting to really understand the fibre itself. Merino wool is extraordinary. It is natural, breathable, biodegradable and incredibly high performing. Yet so much of the fashion industry moved towards synthetics because they were cheaper and faster to scale.
I think consumers are beginning to question that now.
People want to know what they are wearing, where it came from and whether it aligns with their values. I believe we are moving from an attention economy into a trust economy, and that changes everything.
We also spoke about longevity, which is something I care deeply about.
I shared the story of a Merino blanket knitted by my great grandmother in 1940 that was passed down through generations of our family. It was still beautiful, still functional and still holding meaning decades later.
That completely shifted my thinking around quality.
I have never been interested in building disposable products. I want to create pieces that last, pieces people keep, repair and eventually hand down.
There was also a really honest conversation around reinvention and the fact that life rarely moves in a straight line.
When I look back now, fashion, media, agriculture and business do not feel disconnected at all. Each chapter taught me something I needed for the next one.
Most of all, I hope this conversation encourages people, particularly those in agriculture, to think differently about what they produce and the opportunities that may already exist within their business.
Sometimes the answer is not starting something completely new.
Sometimes it is simply looking at what you already have through a different lens.
Thank you to Ben for such a thoughtful conversation.
You can listen to the full episode here.