Choices

It can be challenging to know if you are making eco-friendly shopping choices.
Choosing wool over synthetics can protect our oceans, waterways and lands. 

Many designers refer to being “sustainable”. The truth is garments made from synthetics are polluting the environment.

Every time you wash synthetics, small pieces of plastic called microfibres wash off.  These fibres flow down the drain. It’s not possible to capture them.

The older our clothes become, the more microfibres wash away. Once in the ocean they act like toxic sponges. They absorb other pollutants such as pesticides. These toxins are consumed by fish and people.

0 %
of microplastics in the marine environment are fibres from synthetic clothing
0 %
of global oil production is used to make plastic items including synthetic garments
0 %
of people don’t realise synthetic fibres in their clothes are actually plastic

So, we can do a few things. We can wash our clothes less and avoid wearing synthetics.

Wool is safe for the environment and safe for you and your children. It naturally biodegrades thus it doesn’t contribute to microplastic pollution.