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Vanessa Bell

Vanessa Bell has come to be known as “Fashion To Farmer”. 

Discover sustainable luxury in our knitwear & baby blankets, redefining fashion innovation.

Vanessa Bell, “Fashion To Farmer” intertwines the finest Australian Merino wool into each design, crafted with mastery for sophistication. Stay tuned for our chic knitwear collection and charming baby blankets, symbols of our dedication to luxury and sustainability.

I fell in love with Merino wool when I walked the fashion runways and worked with iconic brands such as Chanel and Anne Klein.

Now, as an entrepreneur with a major land holding, I still believe in being brave. I’m  anchored in my values of courage, innovation and integrity. You can learn more about the Vanessa Bell brand here.

I’m proud to support the Australian Wool industry. You can learn more about the industry and nature’s miracle fibre via  The Woolmark Company’s website.

“Fashion To Farmer”, you’ll usually find me in my favourite RM Williams boots, either in the shed or out and about in the paddocks. 

Join the flock

Vanessa BELL, fashion to farmer champions circular and sustainable solutions in fashion, motivating leaders to pursue innovative and eco-friendly practices for real-world impact.


Vanessa Bell prioritises the environment, placing eco-friendly fashion at the forefront of her mission.

Drawing inspiration from nature’s beauty, the Vanessa Bell brand creates exquisite hand-knitted baby blankets and is soon set to unveil a line of women’s knitwear, cherished worldwide.

Vanessa’s commitment extends to Cooplacurripa Station, where she employs diverse farming methods, nurturing the biodiversity of New South Wales’ mid-north coast, Australia.

Her latest knitwear collection seamlessly blends elegance with purpose, incorporating premium materials and innovative designs.

It’s not just about fashion; it’s about making a difference, reflecting Vanessa’s firm belief in being part of the solution rather than the problem.


“As a leader, I am dedicated to making the fashion industry more eco-friendly. Despite facing challenges such as droughts and market fluctuations, I remain resolute in my mission to revolutionise the fashion world with my sustainable knitwear brand.

This journey is about more than just creating clothes; it’s about leaving behind a legacy of environmental stewardship. I envision a future where our planet thrives, and future generations can enjoy its beauty. I invite you to join me on this journey to make a positive impact, one stitch at a time.

Looking ahead, I envision a fashion industry that prioritises sustainability. With our knitwear brand leading the charge, we use environmentally friendly materials and ensure fair treatment for all workers involved.

But our efforts don’t stop there. We aspire to inspire other fashion brands to follow suit. Together, we can create a fashion industry that is better for both the planet and its people.

So, I urge you to join us as we work towards a greener, more sustainable future. Together, we have the power to make a difference.”


Launching in April 2024, “Fashion to Farmer” with host Vanessa Bell, a former model turned farmer.

This podcast explores the elegant fusion of style and sustainability. Vanessa’s journey from the runway to her farm, where she produces luxurious Merino wool, embodies this synergy.

Discover the intricacies of sustainable fashion and the exceptional qualities of Australian Merino wool.

Uncover the industry’s commitment to circular economy principles. Join us for an exclusive glimpse into the creative and ethical practices shaping the future of fashion.

“Fashion to Farmer” offers a sophisticated exploration of chic and conscious living, debuting April 2024.

Our blankets are keepsakes, hand knitted in 100% Australian Merino wool.

If you show your blanket a little care, it will love your family for generations to come. Merino wool has a naturally protective outer layer, which resists wet and dry soiling minimising odours. This means it doesn’t require frequent washing.

It’s static free and attracts less dust and lint. What’s more, Merino wool contains lanolin which is naturally antibacterial preventing colds and flu.

Caring for your blanket is easy, but there are a few things you should know. 


  • Warm machine wash on a short gentle cycle (use a wash bag).
  • Use an approved wool detergent.
  • Warm rinse well; gently squeeze out excess water and dry flat in shade.
  • Wool has a memory so stretch gently back into shape and use a warm iron if needed.
  • Dry clean your blanket. 


  • Don’t use hot water cycles as it will shrink your blanket.
  • Don’t use normal washing powder as it strips the lanolin from the fibre and will ruin the finish of your blanket.
  • Don’t tumble dry as you will shrink your blanket.
  • Don’t dry in the sun as it will scorch and discolour the wool.
  • Don’t hang your blanket on the line it will stretch.
  • Don’t bleach.


We use high quality Merino yarn to reduce pilling however you might find with age, some pilling is inevitable.  To prevent this, wash the blanket when you notice loose fibres.  If you notice pilling use a sweater comb to remove.  


To deter moths, store your blanket with Red Cedar and Huon Pine as a safe alternative to the highly toxic naphthalene moth balls.  Seal your blanket in summer months for storage.