What is Merino Wool?
Its benefits are so great no other fibre (natural or manmade) can compare.
The world’s finest wool is produced from Merino sheep by Australian woolgrowers using sustainable farming practices.
Unlike synthetics which are industrially produced from non-renewable fossil energy, Merino wool is a natural fibre grown year-round by Merino sheep, consuming a simple blend of natural ingredients including sunshine, fresh air, grass and water to produce high-quality wool.
Every year these sheep produce new fleece, making wool a completely renewable fibre and maintaining wool’s role as the ultimate environmentally friendly fibre.